Disruption

The very word makes us a bit uncomfortable. The notion of having the carpet pulled out from under us. Change. Uncertainty.

But in the discomfort of disruption comes the idea of evolution. No progress can be made without massive shift. At some point, we step off the cliff into open space and trust that we will catch ourselves before we fall.

I’m currently in love with that space. The transition, growth and empowerment of leaning into new opportunities and possibilities. I have to remind myself of the joy and confidence with which I leapt into exciting, unknown ventures in my early 20s and reconnect with the spirit of adventure that defined my entrepreneurialism.

In turn, I’m learning to connect with the essence of what makes me tick: I have a passion for human connection. It’s the driving factor and the reason “why” behind all my motivations. Through innovation, disruption, and unexpected campaigns, I’m driven to help brands evolve, self-identify their original attributes, and build buzz that defines their unique voice above the sea of monotony and sameness.